01
Event quality
Purchase, checkout and cart events; browser/server duplication; missing parameters and inconsistent values.
Free 30-minute Shopify measurement review
Know which numbers you can trust before you scale.
I help Shopify brands reconcile Meta, GA4, Klaviyo and Shopify so acquisition decisions are based on clean, consistent data—not competing dashboards.
No sales pitch. You leave with a prioritized diagnostic and clear next steps.
30 min
Focused diagnostic
4 systems
Shopify, Meta, GA4 and Klaviyo
1 plan
Prioritized next steps
Shopify
Meta Pixel + CAPI
Google Analytics 4
Klaviyo
Recharge / Skio
Tracking QA
What I review
Your platforms do not need to report the same number. They do need to tell a coherent story.
The audit is designed to identify where events, attribution rules or reporting definitions may be creating misleading decisions.
02
Platform reconciliation
How Shopify revenue compares with Meta, GA4 and Klaviyo—and which differences are expected versus suspicious.
03
Customer acquisition
New versus returning customers, campaign attribution and whether reported ROAS reflects actual acquisition performance.
04
Subscriptions
First orders versus renewals, recurring revenue classification and the risk of treating retention revenue as acquisition.
05
Funnels and offers
Quizzes, bundles, landing pages, post-purchase offers and the points where campaign context can disappear.
06
Data ownership
A practical source-of-truth framework so founders, marketers and agencies use consistent definitions.
How the audit works
A diagnostic first—not a generic sales call.
The purpose is to understand your current setup, identify the highest-priority questions and leave you with a useful next step.
1
Before the call
Share the context
Your store, acquisition channels, main reporting concern and the tools currently in use.
2
During the call
Review the measurement chain
We look at how the major platforms connect and where the numbers or definitions begin to diverge.
3
You leave with
A prioritized action plan
What to validate first, what can wait and what would require a deeper technical implementation.
Examples of what I look for
Small implementation details can change the story your dashboards tell.
These are examples of diagnostic patterns—not assumptions about your store before it is reviewed.
Duplicate implementation
GA4 installed through both the theme and a tag manager
One customer action can be recorded more than once. The audit checks implementation paths and validates whether the resulting ecommerce events are unique.
Incomplete signal
Meta receives browser events but the purchase signal is incomplete
Purchase values, currency, event IDs or server-side matching can be missing or inconsistent, limiting attribution and optimization quality.
Revenue classification
Subscription renewals are mixed with first-order acquisition revenue
Campaign performance can look stronger when recurring orders are not separated from genuinely new customer revenue.
About Victor
I focus on the part of growth most brands assume is already working: the data.
I'm Victor Orantes, a Shopify analytics consultant focused on tracking quality, event duplication, attribution discrepancies and the reporting systems DTC teams use to make acquisition decisions.
My approach is diagnostic: understand what each platform is measuring, identify where the data diverges and create a practical order of operations for fixing it.
Based in New York
US DTC brands
Shopify analytics
View LinkedIn profile ↗
Resources
Start with a quick check of your Shopify tracking.
A practical resource for founders and growth teams that want to know what to inspect before increasing spend.
Free PDF checklist
7 Signs Your Shopify Tracking Needs a Second Look
Review GA4 discrepancies, Meta event quality, Pixel IDs, checkout tracking and browser/server deduplication.
Book your audit
Choose a time that works.
The call is free, lasts 30 minutes and is held by Google Meet.
Calendar not loading? Open the booking page directly.
FAQ
Common questions before booking.
Yes. It is a focused diagnostic and qualification call. You leave with the main questions I would validate and an order of priority. A deeper implementation is discussed only when it is relevant.
The first call can begin with screen sharing and context. Read-only or collaborator access may be requested later if a deeper technical audit or implementation is needed.
Yes. A second opinion can help the brand and agency work from the same event definitions, attribution expectations and source-of-truth metrics. The goal is alignment, not blame.
Brands already generating traffic and sales, especially those running Meta Ads, Klaviyo, subscriptions, bundles, quizzes or several acquisition funnels.
No. The purpose is to investigate the setup and determine what requires validation. I do not assume a defect before reviewing the evidence.
Next step
Get a clearer picture of the data behind your growth decisions.
Book a free 30-minute Shopify measurement audit and leave with a practical order of operations.