Free 30-minute Shopify measurement diagnostic

Know which numbers you can trust before you scale.

I help Shopify brands reconcile Meta, GA4, Klaviyo and Shopify so acquisition decisions are based on clean, consistent data—not competing dashboards.

No sales pitch. The goal is to understand the problem, prioritize what to validate and decide whether deeper investigation is actually necessary.

30 min
Focused diagnostic
4 systems
Shopify, Meta, GA4 and Klaviyo
1 plan
Prioritized next steps
Shopify Meta Pixel + CAPI Google Analytics 4 Klaviyo Recharge / Skio Tracking QA
What I review

Your platforms do not need to report the same number. They do need to tell a coherent story.

The review is designed to identify where events, attribution rules or reporting definitions may be creating misleading decisions.

03

Customer acquisition

New versus returning customers, campaign attribution and whether reported ROAS reflects actual acquisition performance.

04

Subscriptions

First orders versus renewals, recurring revenue classification and the risk of treating retention revenue as acquisition.

05

Funnels and offers

Quizzes, bundles, landing pages, post-purchase offers and the points where campaign context can disappear.

06

Data ownership

A practical source-of-truth framework so founders, marketers and agencies use consistent definitions.

How the diagnostic works

A diagnostic first—not a generic sales call.

The purpose is to understand your current setup, identify the highest-priority questions and leave you with a useful next step.

1
Before the call

Share the context

Your store, acquisition channels, main reporting concern and the tools currently in use.

2
During the call

Review the measurement chain

We look at how the major platforms connect and where the numbers or definitions begin to diverge.

3
You leave with

A prioritized action plan

What to validate first, what can wait and what would require a deeper technical implementation.

Two different levels of review

Start with a diagnostic. Go deeper only when the evidence calls for it.

The free call and the paid forensic audit are separate services. The diagnostic helps define the problem; the forensic audit is the deeper technical investigation.

Free · 30 minutes
First step

Shopify Measurement Diagnostic

A focused working session to understand the reporting concern, review the measurement context and identify what should be validated first.

  • Shopify, Meta, GA4 and Klaviyo context
  • Identify the highest-priority questions
  • Clarify which discrepancies may be expected
  • Leave with a practical order of operations
No account access is required to start. This is not a substitute for a full technical audit.
Paid engagement
When deeper investigation is needed

Forensic Measurement Audit

A deeper technical investigation for cases that require account access, event-level testing and reconciliation across the measurement stack.

  • Implementation-path and event validation
  • Browser/server signal and deduplication review
  • Shopify ↔ Meta ↔ GA4 reconciliation
  • Written findings and prioritized recommendations
  • Typically delivered in 1–2 weeks
Scope is confirmed before paid work begins. More complex stores may require an expanded scope.
Examples of what I look for

Small implementation details can change the story your dashboards tell.

These are examples of diagnostic patterns—not assumptions about your store before it is reviewed.

Duplicate implementation

GA4 installed through both the theme and a tag manager

One customer action can be recorded more than once. A deeper forensic review can validate implementation paths and whether the resulting ecommerce events are unique.

Incomplete signal

Meta receives browser events but the purchase signal is incomplete

Purchase values, currency, event IDs or server-side matching can be missing or inconsistent, limiting attribution and optimization quality.

Revenue classification

Subscription renewals are mixed with first-order acquisition revenue

Campaign performance can look stronger when recurring orders are not separated from genuinely new customer revenue.

Victor Orantes, Shopify measurement consultant
About Victor

I focus on the part of growth most brands assume is already working: the data.

I'm Victor Orantes, a Shopify measurement consultant focused on tracking quality, event duplication, attribution discrepancies and the reporting systems DTC teams use to make acquisition decisions.

My approach is diagnostic: understand what each platform is measuring, identify where the data diverges and create a practical order of operations for fixing it.

Based in New York US DTC brands Shopify measurement
View LinkedIn profile ↗
Measurement guides

Start with the problem your team is actually seeing.

Short, practical guides for common Shopify measurement questions. No generic analytics theory.

Meta + Shopify

Why Your Meta ROAS Doesn't Match Shopify Revenue

Learn which discrepancies are normal, which patterns deserve investigation, and what to validate before changing your tracking setup.

Read the guide →
GA4 + Shopify

Why GA4 Revenue Doesn't Match Shopify

Understand which differences are expected, which patterns suggest a measurement issue, and what to validate before changing the implementation.

Read the guide →
Meta + Shopify · Purchase events

Is Your Shopify Store Sending Meta Purchase Events Twice?

Learn how duplicate implementation paths and browser/server deduplication can affect purchase counts—and what evidence to validate before changing the setup.

Read the guide →
Resources

Start with a quick check of your Shopify measurement setup.

A practical resource for founders and growth teams that want to know what to inspect when Meta, GA4, Klaviyo and Shopify do not agree.

Free PDF checklist

7 Signs Your Shopify Tracking Needs a Second Look

Review revenue mismatches, duplicate implementations, purchase-event quality, browser/server deduplication and recurring-revenue classification.

Book your diagnostic

Choose a time that works.

The call is free, lasts 30 minutes and is held by Google Meet.

Calendar not loading? Open the booking page directly.

FAQ

Common questions before booking.

Yes. It is a focused diagnostic and qualification call. You leave with the main questions I would validate and an order of priority. If the issue requires account access, event-level validation or cross-platform reconciliation, I may recommend a separate paid forensic audit.
It is a separate paid engagement for issues that cannot be resolved from a 30-minute diagnostic alone. It can include account access, event-level validation, browser/server signal review, platform reconciliation and a written report. Typical delivery is 1–2 weeks, with scope confirmed before work begins.
The first call can begin with screen sharing and context. Read-only or collaborator access may be requested later if a paid forensic audit or implementation is needed.
Yes. A second opinion can help the brand and agency work from the same event definitions, attribution expectations and source-of-truth metrics. The goal is alignment, not blame.
Brands already generating traffic and sales, especially those running Meta Ads, Klaviyo, subscriptions, bundles, quizzes or several acquisition funnels.
No. The purpose is to investigate the setup and determine what requires validation. I do not assume a defect before reviewing the evidence.
Next step

Get a clearer picture of the data behind your growth decisions.

Book a free 30-minute Shopify measurement diagnostic and leave with a practical order of operations.